Today, let's talk about the immense power of connections, how they can shape brands, and the incredible outcomes they can create.
In 2017, I orchestrated a pivotal introduction between Champion and Chance the Rapper. I knew Champion’s goals, values, and mission aligned perfectly with Chance’s authenticity and influence. Though I was in New York at the time and couldn’t attend the event in LA, I reached out to Jasmine, a trusted colleague and friend. With her support, I connected Champion’s agency and head designer, Maritza, with Chance’s team—this was an introduction I felt could change everything.
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The result? Iconic. This connection led to a 5-year collaboration that not only transformed Champion’s brand image but created a signature piece—the overalls. For the first time, Champion incorporated overalls into their line, a unique addition that solidified their place in streetwear culture. This collaboration was no small feat; Maritza and Manny’s agency, which had partnered with Champion for 20 years, played a critical role in making this happen.
This story isn’t just about Champion and Chance—it’s about the impact of bridging the right people and how it can elevate careers, brands, and the overall trajectory of the industry. As I reflect on the impact of this connection, I’m reminded that sharing knowledge and resources builds a foundation for success for everyone involved.
Did I earn anything from this? Not a cent. I did it because I believe in the strength of connections. But going forward, I’m getting my 20%! Today, my focus remains on building impactful, lasting relationships that uplift my network.
In part two, I’ll share an inside look at a conversation with the owners of ABA Agency, the masterminds behind Champion USA’s rise to “cool.” We’ll dive into how they cultivated the brand that we love today and the man and woman behind the brand’s unique appeal.
Here’s to the power of connections, collaboration, and generosity in business.
With gratitude,
ZLK & Co by Zenova King
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